Extend the business model to allow regional entrepreneurs to purchase regional ownership rights and receive commissions based on transactions in the owned areas. These regional owners could evangelize, enhance, and market the service to micro communities. Affiliate style commissions and an API might also be an option, but basically provide a way for RedBeacon advocates to profit from promoting and enhancing the platform. You can't be everything to everyone from the valley so let regional guys specialize the service and earn a living from joining and promoting the vision and product.